雅思写作满分范文关于广告利与弊
雅思写作高分范文能够让考生有效学习遣词造句的技巧，还能扩展词汇量。对于基础薄弱的考生而言，背诵高分范文也是一个不错的选择。除了能够快速提高语法的运用能力之外，还能积累大量的好词好句。今天为大家带来广告利与弊的雅思写作高分范文和解题思路。希望能够帮助到大家。
雅思写作满分范文关于广告利与弊
雅思写作题目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?
雅思写作题目讲解：
广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。所以大家要加强审题练习。
雅思写作范文：
To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.
你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务，而不是提高其质量。给出你回答的理由，并举出任何来自你自己的知识或经验的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.
广告是贸易的生命，因为供应商想大量销售商品;然而，每个广告的成功与否最终取决于产品或服务的质量。可以说，一个糟糕的投资是追求数量而不是质量，而没有意识到消费者正在更加小心他们的钱包，特别是现在经济不景气。虽然质量听起来很难定义，但重要的是质量而不是数量。
The greatest thing to be achieved in advertising is believably, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad.
广告所能达到的最大成就是可信性，没有比产品本身更可信的东西了。所以，广告中最有力的因素是事实，而不是半谎言。例如，一场大规模的广告活动会使一个糟糕的产品更快地失败，因为它肯定会让更多的人知道它是坏的。
Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal.
虽然广告是鼓励大众消费最有效的方法，特别是如果商品便宜且毫无价值的话，但人们在忘掉低价的甜蜜之后很久就会记住质量差的苦涩。在某种程度上，质量就像烹饪，你不能伪造好质量比你可以假装一顿美餐。
In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.
总之，仅仅因为质量比数量更重要，并不意味着广告在影响公众心态方面没有起到决定性的作用。关键是，消费者现在在消费行为上变得更加谨慎，因此不再像以前那样精打细算、质量愚蠢。无论如何，供应商应该继续投资于为他们的优质产品做广告，因为如果他们停止做广告以节省金钱，那就像停止做钟表以节省时间一样愚蠢。
雅思写作范文：广告利弊
TOPIC Advertising is having a bigger influence on our daily lives. Some people believe the negative effects of advertising outweigh the positive effects. What’s your opinion?
我简单地审了一下题，马上确定写作思路为introduction一段，positive一段，negative一段，最后一段写出自己的选择。由于”effects”是复数,所以每段须有两个ideas。开始觉得没啥ideas,没关系，边写introduction边构思，这时候只过了不到两分钟，我就下笔了。
Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. (introduction: 54 words)
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
(body1: 124 words)
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.
(body2------ 82 words)
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.
( 56 words ----总共 316 words)
在整个写作过程，我有意识地应用了下列技巧：
1. 多变表达。如除positive and negative我用了merits and defects， good and bad ，pros and cons。 而advantages and disadvantages来不及用上;还有，advertising=ads=advertisements=commercials， commodity=goods=product=item 等等。
2. 尽量使用长句，由大量采用过去分词短语及现在分词短语修饰名词来实现，从句也不少;
3. 举出最少一个实例，不讲任何空话，不含任何与考题无关的内容;
4. 注意名词的数及谓语的时态;
5. 用情态动词及程度副词来把握语气;
6. 最后采取归纳法，并对negative effects提出solutions。
雅思写作最新范文—广告的利弊
Customers are faced with increasing amounts of advertising due to the competition among companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?
作文：
Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its cons.
In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms complete with each other to gain the market shares. However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.
Nevertheless , some argue that people will be easily swayed by advertisement featuring with beautiful movie stars and make irrational decisions or even buy goods on impulse especially when talking about youngsters with less consciousness and experience. This is still a rather minor problem. We can tackle this by taking some measurements. For example, to educate young people not buying goods they don’t need and maybe set a regulation of age limits on purchasing certain goods like cosmetics and high-tech products.
To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approve he aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.
雅思大作文范文“广告的利弊”
Some people think advertising may have positive economic effects, while others think it has negative effects on individuals because it will make people feel dissatisfied about what they have and who they are.
Discuss both views and give your own opinion.
一些人认为广告对经济有积极的效果，然而其他人认为它对于个人有消极的影响，因为它会让人们对于自己所拥有的东西和自己的现状不满足。
讨论双方并给出你的观点
(2017.04.22)
Sample Writing:
Nowadays, advertising is omnipresent. Be it routine happenings in our daily life. It’s strong presence is considered as a double-edged sword which means that there are positive as well as negative influences. People in favor of advertisement argue that it benefits economy at all levels, whereas those oppose to it stress on the negative influence towards individual. This essay will discuss both the beneficial and detrimental effects of adverts and conclude my opinion.
omnipresent 无处不在的
routine happenings 常规的事情
presence 存在(n.)
double-edged sword 双刃剑
detrimental 不利的
Advertising can contribute to economic development in many ways. For enterprises, it helps increase value of products and develops brand awareness, preference and loyalty, so that sales are urged and overall cost is reduced. For the whole society, advertising can encourage companies to compete and provide new products as well as better services which result in greater vitality of the market. Also, more job opportunities are created as the demand for products and services go up because of ad.
enterprise 企业
brand awareness 品牌意识，品牌知名度
brand preference 品牌偏好
brand loyalty 品牌忠诚度
urge 促进，推动
vitality 活力
On the flip side of all the great things advertising offers us, there are many negative aspects to be seen at individual level. Advertising aims to present a product in the best light possible, and the dramatization made up of catchy jingles, ideal special effects and desirable scenes lead to people’s unrealistic expectation of the product and themselves. People can not distinguish between what they want or desire for and what they really need. Powerful, visual advertising presentations compel consumers to purchase goods, services and ideas as a way to achieve emotional fulfillment and to "keep up with the Jones". What’s more, the persona in adverts is usually flawless which make people expect more than they can afford. For example, advertising communicates that men should be handsome, tall, athletic, caring husbands, thoughtful fathers at all times. These images are often unattainable.
flip side 反面
dramatization 戏剧化
catchy jingles 朗朗上口的音乐
unrealistic 不现实的
distinguish between … and … 区分…和…
compel 强迫，促使
emotional fulfillment 情感上的满足
keep up with the Jones 和左邻右舍攀比
persona 人设
flawless 无瑕疵的，完美的
athletic 体格健壮的
unattainable 不可达成的
With all these pros and cons of adverts to be considered, I am convinced that taking a balanced view is appropriate at present, since advertising industry is developing, and time will tell all. All we need to do now is to prevent the potential hazards from affecting people’s lives.
hazard 风险
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